Under CUSP Agency, I worked on the City of Indio's International Tamale Festival from 2021 to 2023, a renowned annual event with over 30 years of history. As the largest creative project I managed at the agency, I developed the complete visual identity for this major community event, hosted in the city known for the Coachella Valley Music and Arts Festival. Drawing design inspiration from the iconic Pen & Pixel design firm, famous for rap music album covers, I incorporated Latin and Central American elements, along with photos from past events and premium stock sources, to showcase the festival's offerings. I was responsible for creating the poster, maps, social media templates, advertisements, signage, and all other informational and visual communication assets.