Logo, interior direction, artwork curation, physical installation. Each element had to hold up individually and read as a coherent whole: a bar, an entry, an upstairs lounge, exterior signage. They all needed to feel like they came from the same place.

The artwork installation had a specific concept rooted in music nostalgia: vintage speakers covering an entire wall, floor-to-ceiling shelves of cassette tapes and records lining the staircase, boomboxes as sculptural objects, and a custom cassette tape lighting fixture built above the bar. The details gave the space a point of view.

Directing a physical renovation is different from designing assets for one. It requires making decisions that have real, lasting consequences in a space that people will occupy. That experience informed how I approach spatial and environmental work: the design serves the people in the room, not the other way around.